Knowledge Base | Wizata

Application Areas of Big Data and AI

Written by Wizata Team | 18 October 2021

The concept of AI has been around for decades in popular movies, books, and, of course, as a scientific idea. When people hear the term AI, most imagine the famous "Skynet" system from the Terminator movies that decides to take over the planet. The good news is that AI today is designed to help humans, not make their lives harder.

Many different industries use some kind of AI application to improve efficiency, boost marketing efforts, manage finances, etc. AI is changing the way the world works and it's currently the driving force behind many different industries. 

Artificial Intelligence Explained

Artificial intelligence or AI as it's better known is a robotic intelligence designed to simulate human behavior. It uses machine learning, deep learning, NLP, and other practices to identify all kinds of issues and propose the right solutions. AI models are trained using various data pipelines. Once they crunch the data, they find correlations between various information and offer solutions to the problems it finds.

Organizations all over the world keep investing billions of dollars into new AI solutions. As much as 37% of all organizations already use AI to improve their operations. The trend will keep rising in the future, as the AI application keeps expanding to new industries and practices. According to Statista, the global AI market will grow by as much as 54% every year, reaching a whopping 22.6 billion dollars in the following years. 

AI Applications Across Multiple Industries

As mentioned earlier, AI is already in use in many different industries. Its main goal is to improve the efficiency and productivity of all kinds of business processes and other applications. Here are the areas where AI application makes the most difference right now.

1. AI in Marketing

Marketing makes all the difference in business success. However, with millions of businesses, making sure that your offer and marketing efforts stand out is easier said than done. You want your marketing efforts to attract customers and increase sales. To do that, you need to understand what your audience wants and tune your offers according to their needs.

AI can help you get closer to your audience more than any other method available. Advanced algorithms can track individual users and create personalized offers based on what you find. It examines millions of users to identify trends and pinpoint the most effective methods for user engagement. It can also help you improve your content marketing, generate useful reports, and use chatbots to analyze user behavior to improve marketing efforts even further. It's definitely an AI application that's already in use by organizations all over the world.

2. AI in Robotics

We all know that many industries, especially manufacturing, use robots to boost efficiency and automatize repeating tasks. All of that would be impossible without AI. Robots are far more efficient than humans as they don't make mistakes and don't get tired. The role of AI in robotics is to use real-time data to predict issues, find weak spots, and improve practices using robots. 

AI can use robots to improve all kinds of business practices. It can help with supply chain management, product line optimization, improve cleaning efforts, inventory management, and so on. AI application with the use of IoT is the leading technology in manufacturing, and so far, it's proven to offer all kinds of benefits.

3. AI and Healthcare

Healthcare is another industry that's already using AI solutions to improve practices. Just think of an average fitness brand. It collects data about your calorie input, sleep patterns, heart rate, and other critical factors. Once it generates enough information, the AI can predict potential health risks and help detect issues in the earliest stages.

However, the AI application in healthcare is much wider than that. Hospitals and health systems across many countries already use AI to improve patient management, supply chains and even predict potential health risks across all treatment facilities. With the right ML system in place, AI can drastically improve healthcare by ensuring that all patients get the right treatment on time. 

4. AI and Automobile Industry

Dozens of automobile companies are working hard to create self-driving vehicles to improve safety and reduce human errors. Tesla is close to developing a working autopilot as all cars are connected to one powerful ML system that records road data. As a result, the AI solution can quickly identify issues with every vehicle and understand which actions cause the most problems.

Moreover, AI also plays a key role in car design. It can predict which nuts, bolts, and other parts may cause problems in the future, and propose solutions that avoid those issues from ever happening. The final result will be a self-driving vehicle built using the best parts. Autonomous vehicles won't make the mistakes human drivers do, and they will improve road safety drastically in the future.

5. AI in Gaming

If you're a gamer, you have been experiencing the effects of AI for over a decade. All video games that have smart NPCs and advanced in-game interaction are a direct result of AI. Video gaming companies use machine learning to predict player actions and create new approaches that keep the game challenging and interesting.

Some games use AI to track the player's actions to find patterns and provide a unique experience every single time. If you enjoy single-player games, all of the enemies you encounter are AI-controlled. Some video games go a step further and create more demanding challenges solely based on your actions.

6. AI in Surveillance

There's no doubt that the AI application in surveillance has completely changed how we think about security. With technologies such as face recognition and real-time monitoring, surveillance has reached an entirely new level. Before AI, security workers had to monitor multiple cameras in real-time. Keeping track of various screens for hours is prone to human error due to fatigue and poor focus.

AI doesn't make mistakes, and it can automate all real-time monitoring efforts completely. It is currently used by 75 countries as a tool that improves surveillance and helps find criminals on the streets. There are over 400 million AI-powered cameras with face recognition in use right now, and the number will only grow in the future.

7. AI in Education

Education is also changing in front of our eyes. The fast-evolving technologies are making it hard for people to keep up with everything that's going on. AI application in education is becoming more evident every day. It is already used to automatize marking, suggest improvements, and review results.

However, AI can do so much more than simply improve learning efforts. It can help teachers monitor student's mental and physical well-being, provide education to remote users, and even create realistic simulations. The role of AI in education will undoubtedly improve how we learn and develop skills to prepare the new generation for the future.

8. AI in Agriculture

Agriculture is a risky industry for everyone involved as the yield mostly depends on the weather and other factors we can't control. When you consider that the need for food keeps increasing over time, it's only logical to use AI to increase agricultural management and yields.

The AI application in agriculture primarily focuses on resource management. It can help farmers by predicting the weather using various climate models and suggest what steps to take to increase crop yield. Advanced robots and drones with built-in cameras can scan large areas of land, identify diseases and pests, and conduct spraying. The applications improve accuracy and can even help with soil restoration.

Final Words

Artificial intelligence is practically limited only by creativity. As long as you can imagine how an AI can improve an operation, with hard work and the right ML system, the wildest ideas become a reality. AI application areas keep changing the way we think about production. It's redefining entire industries through the use of big data and advanced software solutions. 

The main goal of any AI model is to automatize repeating tasks to leave employees with more time and energy to focus on other key business practices. Many different AI application areas are changing the way we think about the world around us, and that won't change anytime soon.